In late 2010, my best friends Sean, Aaron and I decided to start designing and manufacturing our own products. Sure, there were more than enough watches already being mass-produced, but unfortunately, far too many of them were made with a focus on cutting corners and keeping costs as low as possible. What we envisioned was a vertical supply chain that could deliver unrivaled value and a small batch manufacturing process that could ensure quality.
Over the next 4 years, we cut our teeth learning to source our own raw materials, hire in-house quality control teams and design products we could produce efficiently. In 2014 we started Viellax with a very simple mission: to make products without taking shortcuts, for the people who refuse to take them.
Thankfully, we found a like-minded community, and thanks to your support we’re still independent and having the time of our lives.